When choosing a length for an animated video, first consider the purpose of the video (Is it more informational than promotional?) and the platform(s) you intend to promote the video on. For instance, animated videos under 30 seconds automatically loop on many social media platforms — over that length and they don’t. Or, if you’re buying ad spots on a broadcast, time requirements for spots are often down to the millisecond.
A general guide to animated video length:
- Short Form (15 seconds) — Good for looping ads
- Standard Form (30 seconds) — Good for ads, looping or not
- Long Form (60 seconds) — Good for explainer videos
- Extra Long Form (90 seconds) — Good for in-depth explainer videos.